plank design.....memorable name

This is a Canadian site that is on a mission that believes that 'sites need to be about results, usefulness userfriedliness and good aesthetics ....they want to produce websites that make a difference.
This company has some high profile clients including Michael Moore of "bowling for columbine" fame as well as some festivals. The website is very well laid out, the navigation is very easy as well a readability.
The choice of name is for the site is intriguing ...how one associates design and a plank? thick as a plank, flat as a plank ...
There are some interesting blogs on the site and i was impressed by their work on the Fantasia Festival site.

Below is an interesting clip from one of the blogs on the site regarding where to put content on your pages

Our friends at Webmonkey, one of the pre-eminent resources for web developers, have published the results of a study done by CXPartners, a U.K.-based design agency, that completely debunks the above the fold myth. Using sophisticated eye-tracking software, the study demonstrated that users always look at the browser's scroll bar to check if they should
scroll. And they do scroll. And an interesting fact emerges - the less you put above the fold, the better off you will be, as it will encouorage users to scroll down and check out all of your content.
www.plankdesign.com