Rolling Rock ...beer born small town
I like this website for its distinctive athmosphere.
It uses muted colors and images that evoke a small town community
and emphasises in its content that its product is far from glitzy but rather
more in tune with small town values that built the business into what it is today.
The site is celebrating its 70th anniversary thru series of rock concerts and barbecues.
The structure of the site is very well laid out.
The first page displays an age check (though not of any real effectiveness) to limit access to the site to over 18 years.
The page graphics are well thought out choice of font and textured background paper and interactive dob quiz is placed on a strip of cardboard with some drop shadow.
A line of images on the bottom of the page sends out the message that this is a down to earth type of set event.
After completing the age quiz a series of images scroll across the screen ....background is wooden planks....with images of rolling rock product ...the green bottle being very much a distinctive part of the brand. and a cassette and earphones (harking back to a bygone era) .
however there is an an mp3 type of player visible ....a sign of modernity.
the main navigation is thru an image of a town newspaper with animated roll over areas.
Its use of slideshow panel sets the tone for the site appealing to its target audience.
All the images and of a good size and the page is easily scannable for content.
Though this site seems very small town and simple it is put together by a very large
web design business at www.driftlab.com who have many multinational businesses as clients.
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